How do leading MSPs differentiate themselves from the rest?
MSP’s operating model is a paradigm shift from reactive to proactive support. This means one KPI for an MSP must be to ensure your IT doesn’t fail while ensuring optimal performance.
It all starts with a growth-oriented business model. The most successful MSPs focus on delivering genuine value to their customers, continually improving their offerings, and scaling their businesses. To grow their businesses, MSPs can focus on increasing the amount of business they do with existing customers, acquiring new customers, or increasing the average value of each customer. So, beyond keeping your IT lights on, MSPs that stand out provide good business value for their job. Here are a few differentiators of modern MSPs.
Advanced security offerings
Cyber-attacks are mainstream, particularly for small to medium-sized businesses. Threats are more frequent, targeted, and a lot more complex. According to a Accenture — Cost of Cybercrime Study report, around 43% of cyber-attacks are aimed at small businesses, and only 14% are prepared to defend themselves. A quality MSP company should ensure you are safe from online threats rather than waiting for the disaster. Instead of dealing with cyber attackers or ransom calls as they come, a good MSP can target vulnerabilities in advance and shut them down before it becomes a problem. Yes, some attacks can penetrate even the best of systems. However, robust threat prevention will de-risk the threat of an unexpected event. Your MSP must offer a comprehensive plan that can prevent even sophisticated threats.
Cloud services and automation
Modern MSPs are switching to cloud-native solutions and automation levers to improve the quality of their services. Cloud solutions provide scalability and on-demand disaster recovery to their clients. Automation brings efficiency with lower dependency on humans, thus reducing manual errors or discrepancies.
Best IT service companies focus on innovation, which can benefit their customers. These companies know the importance of tracking the latest industry trends. With their help, you can utilize digital technologies to get ahead of competitors. Best MSPs are not stuck with their approach and technology and update their offerings based on trends, geography, and industry. For example, new forms of cybercrime develop every year. A company that focuses on innovation will know how to safeguard you from further attacks.
Leading MSPs consult and advise on the best technologies or tools. They help build a customized program based on your business goals and strategic vision, manage the program’s implementation, and run daily operation and maintenance of those critical functions. MSPs must keep up to speed with the latest developments and develop new services to keep delivering value to their customers.
Customer Experience (CX)
CX has already been the buzzword for the last half a decade. The concept was initially driven by big consulting firms and is now necessary for IT customers. As modern users prefer being at the center of things, they expect self-service via knowledge forums, chatbots, and service catalogs, i.e., omnichannel communication. A helpdesk managed service provider supports these areas to improve your NPS and CSAT. Your in-house team can focus on the strategic aspects of improving tech adoption.
Adaptability and Resilience
The disruption caused by the pandemic demonstrated that adaptability and resilience — from both MSPs and their customers — are essential to survive. As companies adopt a hybrid working culture, MSPs must shift their operating model to suit the situation. E.g., MSPs need to equip their employees and clients with the right tools to support remote working remotely.
Top MSPs know how to stay ahead of the curve, keep their customers engaged, and offer value-added services that make their customers’ lives easier. As technology advances and changes the way businesses are done, MSPs must keep up with the latest trends. To stay ahead of the curve and deliver top-notched service to their clients, MSPs must stay informed about the latest technological advancements and customer demands.
Protected Harbor’s team of IT experts is dedicated to providing its clients with dependable IT solutions that meet their unique business needs. With its remote monitoring and management capabilities, our solution enables clients to access their IT team whenever needed — no matter where they are. We specialize in small- to mid-sized businesses and offer services that are scalable and flexible to fit client needs. We also offer 24/7 on-site or remote monitoring, data recovery, and an SLA. We offer a free consultation to help you determine the best solution for your business. Contact us today!