Uptime is a Priority for Every Business

In today’s highly competitive market, it becomes tough to stand out. Businesses are desperately struggling to get any advantage over competitors in your market space, even a small one. There is a lot of talk about speed, security, or cost, but an even more critical factor that web software companies don´t fully value: uptime.

What is uptime?

You may have already heard the word “uptime” at a conference or read it in an article. The uptime is when a web page stays connected online each day, and it is listed as an average percentage, for example, 99.7%. There is also its evil twin, downtime, which is the number of seconds, minutes, or hours that a website is not working, preventing users from accessing it.

Also, uptime is the best way to measure the quality of a web hosting provider or a server. If the provider shows a high uptime rate, it guarantees good performance.

Why should uptime be a priority for my company?

Consider what you’d feel if you tried to access a webpage on your computer, but it wouldn’t load. What would be your initial impression of that website? According to studies, 88 percent of online users are hesitant to return to a website after a negative first impression. What good is it to invest so much time, money, and effort on your website if no one visits it? What’s the purpose of working on a website if it doesn’t work when it matters most?

All hosting and server businesses often offer high uptime rates, but the trees do not obscure the forest. Although 99 percent may appear to be a large number, it indicates that your website may be down for over two hours over a week, which would be devastating to a heavily trafficked website.

When it comes to uptime, you must consider every second because you never know if a second of downtime could make a difference compared to your competitors’ websites. Those critical seconds result in a loss of Internet traffic, financial loss, a drop in Google SEO ranking, and a loss of reputation, among other issues.

Even a difference between 99.90% and 99.99% in uptime can be crucial. In the first case, your website would suffer downtime of 11 minutes per week, while with an uptime of 99.99%, your web page’s rest would be reduced to only one minute per week. It may cost more money to get that efficiency advantage, but it’s worth the investment.

Perfection is impossible

Despite what has already been stated, you must be aware that no one, not even the best provider in the world, can guarantee absolute perfection, especially since servers are still physical machines susceptible to external (hacking attacks, power outages, or natural disasters) as well as internal (human errors, DNS or CMS problems, hardware/software problems, server overloads) threats that can bring your website offline.

It would be best if you also remembered that these dangers are unpredictable events, and although we can prepare contingency plans, we will never know the exact moment when the threat will arrive. The world isn’t perfect, and your website won’t be up and running 100% of the time forever and ever.

It is also essential to understand that not all downtime is the same. For example, scheduled server maintenance from 2 a.m. to 4 a.m. is very different and less damaging than an unexpected drop at noon. That is why it’s highly recommended to save and use backups of your website precisely for these emergencies and choose a good provider.

The best solution

The safest way that providers offer us to guarantee an excellent uptime is the dedicated server hosting as a service. You will enjoy full and exclusive access to the server, using all its resources to optimize your website to the maximum without having to share it with anyone.

You can configure your dedicated server hosting to your liking from the control panel (though make sure your provider also has 24/7 technical support for possible eventualities); you have more hosting space and capacity that you can use as you wish; you don’t have to worry about the hardware (which the provider takes care of), and they are flexible enough to manage high-visibility pages, reducing vulnerabilities.

Among other valuable tips, it would be an excellent idea to use a website monitoring service to monitor the performance of your site 24/7, receiving an immediate notification if downtime occurs. Additionally, this is a handy way to verify the reliability of your hosting provider’s warranties.

Another practical option is to use a CDN (Content Delivery Network) to download the portion of your website’s content to servers that are closer to your users geographically. CDNs are very useful for increasing a website’s speed and, more importantly, reducing the number of events that cause downtime, thus freeing up space on your primary server and reducing tension. Check with your hosting provider to see whether a CDN is included in their package.

A dedicated hosting server may seem like a relatively expensive solution, but keeping your website online for as long as possible is worth all the necessary investments.

Conclusion

Current trends reveal tremendous pressure to maintain and improve high uptime rates, with sustained growth in demand over the last decade. In the future, experts hope that it will be possible to achieve an uptime of 100% since, with the arrival of the Internet of Things (IoT), this requirement will become essential for our daily lives.

A reliable hosting provider provides you with state-of-the-art server infrastructure and ensures a smooth performance of day-to-day business operations. Compared to traditional or shared hosting, which is resource-limited and lacks reliability, VPS hosting features a fully dedicated private server for your exclusive use. This makes it ideal for startups and médium to large businesses seeking an affordable eCommerce web hosting service in the US to fulfill their essential needs of running a successful online business.

One of the most common questions we’re asked at Protected Harbor is, “what kind of uptime can I expect from your hosting?” It’s not a wrong question — when choosing a hosting service for business, you want to know that your website or servers will be available.

We are the Uptime monitoring specialists. We monitor the uptime of your sites and applications to detect downtime before you or your users do. Contact us today to know how with a dedicated and experienced team, we deliver unmatched flexibility, reliability, safety, and security and exceed clients’ expectations.

WHY IS 99.99% UPTIME IMPORTANT?

Today, businesses of all sizes have grown more reliant on their technology and no business, no matter the size wants to see their systems or site offerings offline – even for a few minutes.  This is why uptime has become vital.  For many companies, uptime is not a preference, it’s a necessity.

Uptime is important because the cost and consequences of downtime can cripple a business, however, no business in any industry can guarantee absolute perfection. Even with tremendous precautions and redundancies in place, systems can fail.  Natural disasters or other mitigating factors out of our control that may require a quick re-boot can’t always be predicted or prevented.

In order to evade debilitating periods of downtime, businesses must employ the most current technologies, designed with uptime in mind, or utilize a managed service provider well versed in the latest technology and long term solutions.

It is no secret that businesses look for 99.99% uptime.  If this percentage seems unrealistic, the additional decimals make a huge difference. The reality is that .1% of downtime is an unacceptable percentage for most companies.  When businesses encounter downtime, they cannot provide services to their customers.  Customers have short memories and as a result, may be tempted to take their dollars elsewhere if they cannot get what they want in a timely manner.

Not only is losing customers disastrous, but productivity can suffer as well.  This is never a good combination.  The average cost of downtime across businesses of all sizes and all industries is around $5,600 per minute.

When a customer selects a company, they need to trust that they are working with a professional and capable organization. Not being able to access a company’s website or employees telling customers they cannot help them at the moment they called does not ensure shopper confidence. This damage can be irreversible to a business’s reputation.

Given that the consequences of downtime are so costly, it’s easy to understand why achieving near-perfect uptime is so important. In order to completely avoid all of the costs and consequences associated with downtime, businesses need to be aiming for uptime of at least 99.99%. While these consequences may seem a bit disheartening, the good news is that there are ways to avoid them. Get connected to our data center and solve your issue.

Protected Harbor helps businesses across the US address their current IT needs by building custom, cost-effective solutions.  Our unique technology experts evaluate current systems, determine the needs then design cost-effective solutions. On average, we are able to save clients up to 30% on IT costs while increasing their security, productivity and durability.  We work with many internal IT departments, freeing them up to concentrate on daily workloads while we do the heavy lifting.  www.protectedharbor.com

Keep Your Business Running – Prepare for The Worst

Since the face of how we do business has changed because of COVID-19, businesses should think about (and hopefully prepare for) cyberattacks and security breaches. Having a disaster recovery plan in place to restore critical information is a good place to start.  However, in these times this is simply not enough.

This is why it’s important to have a 360 business continuity plan ready.

Here are some devastating facts from Bureau of Labor, PC Mag, Gartner, Unitrends and TechRadar:

• Every year, 20% of businesses experience system loss from events such as fires, floods, outages, etc. These types of occurrences not only result in loss of data, but they displace employees and shatter operations
• 60% of companies that lose their data will shut down within 6 months
• Only 35% of Small Businesses have a comprehensive disaster recovery plan in place, according to Gartner
• The cost of losing critical applications has been estimated by experts at more than $5,000 per minute
• Network downtime costs 80% of small and medium businesses at least $20,000 per hour

If these facts are not enough to ensure a business continuity plan is in place, then you are rolling the dice in a game you will not win.  It is not a matter IF something will happen its WHEN.

A business continuity plan creates a means of keeping your business operational during a crisis. In addition, the plan should include protocols for your devices, communication channels, office setup – including employees, and more.

If you’re currently experiencing unexplained system slow-downs, unexplained outages and trying to maintain normal computer functions, then your system needs definite attention, and you probably don’t have a continuity plan in place. It’s not too late to start, but understand it’s going to take some time and effort but the end result will be invaluable.

This is where Protected Harbor can help. We deliver end to end IT solutions ranging from custom designed systems, data center management, disaster recovery, ransomware protection, cloud services and more.  On average, we save clients up to 30% on IT costs while increasing their productivity, durability and sustainability.  Let our unique technology experts evaluate your current systems and design cost-effective, secure options.

With us, you can be sure your systems will run during a crisis.  Contact us today to find out more.  www.protectedharbor.com

What Does Downtime Cost the Average Business?